Definition
A frequent, chronological publication of personal thoughts and Web links.
Information
A blog is often a mixture of what is happening in a person’s life and what is happening on the Web, a kind of hybrid diary/guide site, although there are as many unique types of blogs as there are people.
Blogs are alternatively called web logs or weblogs. However, "blog" seems less likely to cause confusion, as "web log" can also mean a server’s log files.
Personal Blogging
Blogging Advantage 1:
Develop Research and Writing Skills
Aspiring writers and researchers can develop their skills when they start a blog. A good blogger does considerable amount of research to provide accurate and authentic information to readers. Over a period of time, this helps bloggers develop their research skills. As you write blog posts and get feedback, your blog writing and communication skills would also improve, as you find new ways of communicating and engaging your readers.
Blogging Advantage 2:
Build an Online Body of Work
Regardless of the industry you belong to, prospective employers and associates who visit your blog would see it as your online body of work. Your blog can give you an edge over potential competitors and help you build your brand image, even when you have never met or interacted with the reader.
Blogging Advantage 3: Establish Initiative
Your blog, its quality and coverage of topics would help you establish initiative, interest and a proactive attitude in the minds of readers.
Blogging Advantage 4: Attract New Readers
Well written blog posts will rank well in search results, attracting new visitors to your blog. This in turn will help you widen your reader base and reach.
Blogging Advantage 5: Network and Connect
As new visitors and readers reach your blog, your base of followers will increase. Comments and feedback will help you connect to new people, potential associates, clients or employers.
Blogging Advantage 6: A Source of Income
A successful and well-read blog can be a cash-cow. If you are able to build a high-quality blog that attracts lots of readers and followers, you can monetize your blog through advertising revenue.
Business Blogging
Businesses around the world are increasingly leveraging the power of blogging to enhance their online presence. Below are some of the benefits of blogging for businesses:
Business Blogging Advantage 1:
Quick and Easy to Start
A blog is much easier to start as compared to a business website. Its inherent informality allows a creative freedom to express without the constraint of a corporate tone and messaging style. There are plenty of free and paid blogging platforms available and tons of templates to choose from.
Business Blogging Advantage 2: Easy Integration
A business blog is relatively easy to integrate into your already existing website – either as a sub-domain or as a section of the site. If you started a blog on a third-party platform, you can either interlink the two or migrate your blog to your domain relatively easily.
Business Blogging Advantage 3:
Marketing and Communication
A blog provides yet another marketing and communication vehicle for a business. Whether it is an informal message from the CEO, accomplishment of a team member or a channel for business messaging, a blog can add a new dimension to your marketing communication. Easy tracking performance of your blog, visitor activity and feedback measurement allows you to understand how your blog is performing.
Business Blogging Advantage 4: Flexibility
You can use a blog as the CEO's voice, corporate messaging channel or a platform for your team to express themselves professionally. You can even use it to announce internal developments within the company that would typically not have found their way into the company website. A blog can serve a wide range of needs, whether it is congratulating a team member on a new baby or announcing a new business tie-up. Business Blogging Advantage 5:
Thought Leadership
An active business blog projects the personality of the organization. Whether it is potential business associates, clients, employees, or investors, a good business blog can help you build thought leadership and credibility of your organization.
Business Blogging Advantage 6: SEO Benefits
A well written blog post on a good blog can attract visitors from search engines. Your blog can rank for a number of keywords that your business website does not rank for. New visitors drawn to your blog through these keywords can be directed to your business website, thereby increasing your business footprint, reach and awareness.
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